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SAP Customer Data Solutions

SAP Customer Data Solutions
Formerly Gigya

Overview

What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Data Storage (29)
    7.8
    78%
  • Data Enhancement (29)
    7.7
    77%
  • Data Connectors (29)
    7.6
    76%
  • Data Ingestion (29)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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What is SAP Customer Data Solutions?

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.sap.com/products/crm/custom…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

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Customer Data Management

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Product Details

What is SAP Customer Data Solutions?

SAP Customer Data Cloud enables companies to be able to provide seamless engagements and to securely identify consumers across channels and devices. Users can build trust with businesses, partners, and customers by enabling them to manage consent and preferences throughout their relationship with the business. The vendor aims to help organizations deliver personalized digital experiences through first-party consent-based data that can be governed and orchestrated across the organization from a central platform to drive business value.

SAP Customer Data Solutions Features

  • Supported: Customer Identity Access Management
  • Supported: Enterprise Consent and Preference Management
  • Supported: Customer Data Platform

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

SAP Customer Data Solutions Video

Build customer trust through consent based engagement

SAP Customer Data Solutions Integrations

SAP Customer Data Solutions Competitors

SAP Customer Data Solutions Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesSAP Customer Data Cloud supports data localization globally with global data centers in North America, EMEA, Russia, China, and Australia, as well as compliance with regional laws
Supported LanguagesEnglish, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish

Frequently Asked Questions

The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.

Akamai and ForgeRock Identity Platform are common alternatives for SAP Customer Data Solutions.

Reviewers rate Identity Resolution highest, with a score of 7.9.

The most common users of SAP Customer Data Solutions are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(105)

Attribute Ratings

Reviews

(1-6 of 6)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
SAP's Customer Data Solutions helped in connecting front-end and back-end data, which helped us with comprehensive customer perspective, encompassing profiles, relationships, and associated accounts. The platform helped us with two distinct customer views, one being the contextual profile view, which expands upon core customer master data, and the other is the unified customer profile view, primarily tailored for marketing and advertising purposes.
  • This platform has helped us with enterprise customer data orchestration, effectively collecting and analyzing customer data to generate valuable insights
  • Omnichannel support experience
  • personalized experience
  • Improvement on customer identity management
  • expanding integration and connectivity
  • Improvement on journey management
SAP Customer Data Solutions is best suited for a unified customer view, including contextual profile views and unified customer profile views. The solutions is also best for enterprise customer data orchestration that ensures near-real-time data flow to engagement systems. This facilitates personalized customer experiences in research-oriented content management, increasing conversion and loyalty.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using SAP Customer Data Platform across the organozation to customize the customer journey in a way that can be personalized for every touchpoint. The personalization scenarios we have designed using this solution helped us in a huge way. The ability to create customized journeys tailored to user segments leveraging behavioral data and AI was the best part.
  • Segment and target users for personalized engagement
  • Track buying behaviors across channels
  • Launching amazing push campaigns
  • Complexity of navigating the extensive capabilities
  • Sometimes creating campaigns weren't as easy
Great platform to juggle multiple marketing campaigns at once and you will be able to considerably increase conversion rates when you begin working with them. Compared to other solutions, the data is more prosperous, as it connects with how customers behave.
Erin Quinn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I started using SAP Customer Data Solutions at Freeman Company in late 2019. This data unification platform is mainly used in the customer service department to deliver hyper-customized insights in real-time in one data governed cloud solution.
  • SAP Customer Data Solutions bridges the gap between online information and offline data to improve customer engagement with our team to better understand their experiences.
  • SAP Customer Data Solutions has improved customer trust by understanding their experiences while eradicating compliance risks.
  • Data redaction and retention help us to activate the right info to be accessed to the right customer and business user. This helps safeguard data from getting into third-party/cyber attackers.
  • For the 2+ years that I have been using SAP Customer Data Solutions, I have never encountered any capability that needs improvement since it meets all our customer data management needs.
Customer Data Solutions is the best solution to trust on social media creation, login, and customer data engagement. I would recommend a global enterprise that would like to support multiple languages to try and integrate with APIs.
Score 6 out of 10
Vetted Review
Verified User
  • The social sharing elements and analytic's are all solid. It generally manages comments well although there have been some bugs in handling the volume of comments our site delivers daily.
  • There have been some issues with the volume of comments we receive as well as adding words to our blacklisted terms.
December 07, 2012

Highly effective.

Score 10 out of 10
Vetted Review
Verified User
  • It enables social lo-gin and social account creation. It functions very well.
  • Its been very stable with good uptime.
  • Also easy for us to implement. Gigya does maintain the platform and continually make improvements.
  • Support team has been very helpful and very responsive.They are always eager to bring new features to our attention. They just make sure that we get the most out of the product. This is much appreciated.
  • Nothing.
November 12, 2012

APIs are amazing!

Score 10 out of 10
Vetted Review
Verified User
  • Out of the box, this is very easy to set up. No technical knowledge is required.
  • The APIs are amazing if you need to do custom extensions to out-of-the-box functionality..
  • Company is fantastic to work with. The support team is extremely responsive and helpful. Among the best support I've ever experienced from a software vendor.
  • Metrics and dashboards very useful. We can learn how we are doing as we go along, make course changes and then iterate.
  • We are looking at gamification module. Currently we have an award system in place: If someone makes five posts, we reward them with a gift or kudos. We have this functionality from another vendor, but as Gigya offers essentially the same thing, we would rather have everything from a single vendor as it would be easier to manage.
  • Integrate comments with other external social comments. Gigya is great at pushing out comments /sharing them with social networks. I wish we could ingest comments from social media sites. For example, I would love to be able to pull tweets into the commenting platform. Gigya is good at pushing content out, but not at taking it in.
  • I wish we could customize the platform a little more. There are numerous plug-ins for chat etc. but we would like the flexibility to be able to do a bit more customization. The tools is very solid and easy to set-up, but we would like a bit more flexibility.
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